The Kyoto Government is advertising via subway posters free AIDS and STD testing. Good. But check out what image they’re using for the face of sexually-transmitted diseases:
Submitter XY: Please see the attached photo, snapped on a Kyoto metro yesterday afternoon. The only non-Japanese face visible in the metro car (other than mine) is on an advert for AIDS and STD testing by Kyoto City Government. I guess they could not imagine asking a Yamato nadeshiko to be the poster-girl for AIDS testing.
COMMENT: Why are we targeting a Visible-Minority demographic with this ad? As XY says, that’s the embedded racism of this campaign. My suspicion is that they are targeting Japan’s sex workers, and a frequent association is that any foreigner imported for this task has diseases. This poster merely fortifies that.
And it’s wrong. According to the National Institute of Infectious Diseases, in 2015, non-Japanese people accounted for the minority of 108 (88 male; 20 female) out of 1,006 AIDS cases in Japan (and homosexual men, not women, remain the largest affected demographic). Plus don’t forget that historically, a significant number of AIDS cases in Japan were the result not of sexual contact, but of HIV-tainted blood recklessly given to hemophiliacs *by the Japanese government* in the late 1980s. That’s why this poster is visually misrepresenting the issue on many levels.