John Harris on how Coca Cola could help Japan save a nuclear power plant’s worth of power: Switch off their 5.5 million vending machines
Posted by debito on March 17th, 2011
John R. Harris of Chiba, Japan writes (sources at bottom):
March 16, 2011:
Friends, people around the world are emailing us in Japan, asking how they can help us cope with the disaster here. Here’s how YOU can help:
We need to unleash a tsunami of social media on Coca-Cola asking them to unplug their vending machines across Japan — NOW!
Across eastern Japan we are experiencing rolling power cuts and train service cuts to compensate for the nuclear plant outages. This interruption of normal life hugely ramps up public anxiety.
In the midst of all this, the 5,510,000 vending machines across Japan* are still operating. According to a report I read years ago, these machines require electricity equivalent to the output of an entire nuclear power plant.
The most power-hungry are the soft-drink machines that have both refrigeration and heating (for hot canned coffee). Coca-Cola has perhaps the largest network of beverage machines across Japan. Unlike domestic rivals, as a global company Coca-Cola must listen to consumers around the world. So if concerned Americans, Canadians, Europeans and everyone else speak up forcefully, Coke must act. And Japanese domestic operators will be forced to follow suit.
So, please, spread this message via email, Twitter and Facebook to everyone you know. And please email Coca-Cola’s CEO asking him to pull the plug on his vending machines in Japan.
Coca-Cola knows they have a problem, as you can tell by the message on their corporate website: “As challenges with power outages continue in many parts of the country, Coca-Cola Japan is supporting the government’s request to conserve energy by converting television and radio advertising to public service announcements to encourage energy conservation.”
We think that’s just not good enough. If you agree, please email:
Muhtar Kent, Chairman & CEO, The Coca-Cola Company
Or contact Coke on Twitter: @CocaCola
See sources below
Statement on the Japan Disaster
March 14, 2011
Our thoughts and prayers are with all of the people who have been affected by the earthquake and tsunami in Japan.
The Coca-Cola system has pledged 600 million Japanese yen (US $7.3 million) in cash and product donations to the relief effort. That contribution includes more than 7 million bottles of needed beverages, such as water, tea and sports drinks. Coca-Cola Japan and its 12 bottling partners will provide the beverages to national and local government authorities and other community groups for distribution. The system has also activated free dispensing of products from selected vending machines.
As challenges with power outages continue in many parts of the country, Coca-Cola Japan is supporting the government’s request to conserve energy by converting television and radio advertising to public service announcements to encourage energy conservation.
The Coca-Cola system in Japan continues to focus on the safety and well-being of our employees, and we continue to assess the conditions of our facilities in the hardest hit regions.
Coca-Cola Japan has sent its deepest condolences to those people impacted by the devastating earthquake and tsunami.”
* “According to the Japan Vending Machine Manufacturers Association (JVMA), there are about 5.51 million vending machines in Japan.” (source: article by Anne Carter on articlesbase.com)