DailyFinance.com: McDonald’s Japan loses big, shutting 430 outlets, thanks in part to “Mr James” campaign
Article: McDonald’s Corp. (MCD) is closing 430 restaurants in Japan, the latest sign of the faltering economy in the Asian country… The Golden Arches has been struggling in Japan for a while. Last year, a marketing campaign featuring “Mr. James,” a geeky, Japan-loving American, was denounced as an offensive flop, according to Time.com. McDonald’s has tried to appeal to Japanese tastes with wassabi burgers, chicken burgers and sukiyaki burgers. A Texas Burger, with barbecue sauce, fried onions, bacon, cheese and spicy mustard, proved to be a hit. But consolidated sales at McDonald’s Japan fell 10.8% last year. Profit is expected to plunge 54.7% this year.
COMMENT: Kinda makes you believe in karma. Zamaa miro.