My Shingetsu News Agency Visible Minorities column 67: “Int’l tourism has been good for Japan” (June 19, 2025), where I argue that short-sighted criticisms about Japan being “overtouristed” may spoil things, so don’t let the debate backfire into racialized policymaking
Excerpt: The rate of growth of Japan’s tourism from overseas has indeed been startling, tripling from under 10 million to over 30 million foreign visitors in about a decade.
From that has sprung a lot of hoopla about Japan is becoming “overtouristed.” A quick Google will find much griping and sniping: overcrowding, traffic congestion, bad manners, garbage, luggage, noise, intrusive photography, etc. Some even call it an “invasion.”
That’s the blame reflex. But let’s keep things in perspective.
First, Japan is still a relative laggard compared to other countries. It doesn’t even make the top ten. According to World Population Review, the most-visited countries in terms of international tourist arrivals are predicted to be (in descending order, 2024): France, Spain, the US, China, Italy, Turkey, Mexico, Thailand, Germany, and the UK.
Japan bubbles under at #11. No doubt those rankings will change as the US self-sabotages its tourist economy, but Japan’s numbers are still less than half the totals of each of the top five. And yet they somehow manage their foreigner “invasions” with a lot less grumbling.
Second, it’s important to note that most tourism in Japan does not involve inbound foreigners. According to Statista, more than 80% of tourism in Japan over the past decade has been domestic. So when you talk about a tourist in Japan, they’re overwhelmingly likely to be a Japanese…
Nevertheless, locals grumbled to me how the tentacles of foreign tourism were killing off their special Japan. Whereupon I noted that, again, most tourism in Japan is still overwhelmingly domestic, done by residents of Japan, including crowds and pollution. We basically hear about foreign culprits because they’re more easily targeted by media. Their retort was basically yeah but still.
Unfortunately, the Japanese Government is falling into similar logical fallacies. Local governments are already instituting higher fees starting in July at some places (such as Hokkaido’s Niseko ski resort), where the policy rubric is “foreign tourist” vs “Japanese residents.” Again, where do foreign residents fall?
It’s also important to remember why we are in this situation. The government and by-and-large the locals wanted this. And they got it. Now live with it and tweak it. Don’t make a xenophobic meal out of it.
The bottom line is that the tourism boom has been a net positive. It’s stimulating the economy, enriching both guest and host, made people more flexible about dealing with diversity, and made Japan more accessible and less inscrutable.