{"id":11590,"date":"2013-06-27T09:48:00","date_gmt":"2013-06-27T19:48:00","guid":{"rendered":"http:\/\/www.debito.org\/?p=11590"},"modified":"2013-06-28T20:24:41","modified_gmt":"2013-06-29T06:24:41","slug":"racist-2013-toshiba-commercial-for-product-apb-r100x-suipanda-combination-ricecookerbreadmaker","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=11590","title":{"rendered":"Racist 2013 Toshiba commercial for product APB-R100X, SuiPanDa combination ricecooker\/breadmaker"},"content":{"rendered":"<p>eBooks, Books, and more from ARUDOU Debito (click on icon):<br \/>\n<a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11452\" title=\"Guidebookcover.jpg\" alt=\"Guidebookcover.jpg\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/05\/Guidebookcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11335\" alt=\"japaneseonlyebookcovertext\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/04\/japaneseonlyebookcovertext-150x150.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1298\" title=\"Handbook2ndEdcover.jpg\" alt=\"Handbook for Newcomers, Migrants, and Immigrants to Japan\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/12\/Handbook2ndEdcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/inappropriate.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8577\" title=\"inappropriatecoverthumb150x226\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2011\/03\/inappropriatecoverthumb150x226.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html#japanese\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1700\" title=\"jobookcover\" alt=\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2008\/05\/jobookcover-150x150.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"http:\/\/www.cinemabstruso.de\/strawberries\/main.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2735\" title=\"sourstrawberriesavatar\" alt=\"sourstrawberriesavatar\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/03\/sourstrawberriesavatar.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?cat=32\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4921\" title=\"debitopodcastthumb\" alt=\"debitopodcastthumb\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/11\/debitopodcastthumb.jpg\" width=\"100\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?p=10137\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-10142\" title=\"Fodors\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/04\/Fodors.jpg\" width=\"75\" height=\"100\" \/><\/a><br \/>\nUPDATES ON TWITTER: arudoudebito<br \/>\nDEBITO.ORG PODCASTS on iTunes, subscribe free<br \/>\n&#8220;LIKE&#8221; US on Facebook at <a href=\"http:\/\/www.facebook.com\/debitoorg\">http:\/\/www.facebook.com\/debitoorg<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/handbookimmigrants\">http:\/\/www.facebook.com\/handbookimmigrants<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/JapaneseOnlyTheBook\">https:\/\/www.facebook.com\/JapaneseOnlyTheBook<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/BookInAppropriate\">https:\/\/www.facebook.com\/BookInAppropriate<\/a><\/p>\n<p>Hi Blog. A bit of a racist slam-dunk today.\u00a0World-class company Toshiba seems to think that domestic commercials will only be seen within the putatively hermetic Japanese domestic market. And that there are no people in Japan who might take offense at being racially caricatured.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11594\" alt=\"toshiba2013suipanda1\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda1.jpeg\" width=\"654\" height=\"444\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda1.jpeg 654w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda1-300x203.jpeg 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/a><\/p>\n<p>The advertised product in question: \u00a0A rice cooker that can also double as a bread maker &#8212; Toshiba SuiPanDa Model APB-R100X. \u00a0The issue: \u00a0Gaijinizing the user to promote bread consumption. \u00a0As submitter RS put it:<\/p>\n<p>====================================<br \/>\n<em>Hello Debito, I&#8217;m not sure if you have seen this commercial or not, but perhaps you may be interested in it.<\/em><\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=TaAXIenMJPI\">http:\/\/www.youtube.com\/watch?v=TaAXIenMJPI<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/TaAXIenMJPI\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong><em>UPDATE: (Link is now dead, but video archived at <a href=\"http:\/\/kotaku.com\/toshiba-commercial-called-racist-606881529\">Kotaku.com here<\/a>, thanks:)<\/em><\/strong><br \/>\n<strong><em><a href=\"http:\/\/kotaku.com\/toshiba-commercial-called-racist-606881529\">http:\/\/kotaku.com\/toshiba-commercial-called-racist-606881529<\/a><\/em><\/strong><\/p>\n<p><strong><em>And if you want your own copy, here&#8217;s the ad in mp4 format:<\/em><\/strong><br \/>\n<strong><em><a href=\"https:\/\/www.debito.org\/Toshibasuipanda.mp4\">https:\/\/www.debito.org\/Toshibasuipanda.mp4<\/a><\/em><\/strong><\/p>\n<p><em>It&#8217;s clearly racist, and even kind of seems like the minstrel shows in the US in the 1800&#8217;s (which were incredibly racist). It&#8217;s pretty unbelievable that this commercial seems to be new, and is from such a major corporation&#8230;<\/em><br \/>\n<strong><em> ====================================<\/em><\/strong><\/p>\n<p>Just in case it gets taken offline, some stills, for the record:<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11595\" alt=\"toshiba2013suipanda2\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda2.jpeg\" width=\"654\" height=\"445\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda2.jpeg 654w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda2-300x204.jpeg 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11596\" alt=\"toshiba2013suipanda3\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda3.jpeg\" width=\"651\" height=\"451\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda3.jpeg 651w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda3-300x207.jpeg 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11597\" alt=\"toshiba2013suipanda4\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda4.jpeg\" width=\"655\" height=\"447\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda4.jpeg 655w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda4-300x204.jpeg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11598\" alt=\"toshiba2013suipanda5\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda5.jpeg\" width=\"653\" height=\"449\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda5.jpeg 653w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda5-300x206.jpeg 300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11599\" alt=\"toshiba2013suipanda6\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda6.jpg\" width=\"655\" height=\"449\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda6.jpg 655w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshiba2013suipanda6-300x205.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Note the accented speech rendered in katakana subtitle for the Gaijinized Japanese actress, complete with blond hair, appended big nose, and overexuberant gestures and speech patterns. \u00a0Not to mention the dichotomous stereotype that people who eat bread (as opposed to potatoes or some other kind of starch) are automatically &#8220;Western&#8221; (<em>youfuu<\/em>).<\/p>\n<p><strong>COMMENT<\/strong>: Well, to me, not so unbelievable. Debito.org has collected a veritable rogues&#8217; gallery of \u00a0Japanese commercials and product lines that use biological memes of racism to hawk product &#8212;\u00a0some of which were taken off the air when people protested (<em>click on photos for more information<\/em>):<br \/>\n<a href=\"https:\/\/www.debito.org\/?p=11003\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11384\" alt=\"vibesumadara3\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/04\/vibesumadara3.jpg\" width=\"414\" height=\"320\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/04\/vibesumadara3.jpg 414w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/04\/vibesumadara3-300x231.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=7523\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-7527\" alt=\"nagasakitabinetto2\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/09\/nagasakitabinetto2.jpg\" width=\"412\" height=\"308\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/09\/nagasakitabinetto2.jpg 686w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/09\/nagasakitabinetto2-300x224.jpg 300w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=8045\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8047\" alt=\"blackmelonpan\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/12\/blackmelonpan.jpg\" width=\"442\" height=\"332\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan.jpg 2048w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan-300x225.jpg 300w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=4136\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5690\" alt=\"090813mrjamesfull\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/01\/090813mrjamesfull.jpg\" width=\"240\" height=\"320\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/01\/090813mrjamesfull.jpg 240w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/01\/090813mrjamesfull-225x300.jpg 225w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.debito.org\/chibikurosanbo.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6496\" alt=\"Sambooriginal\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/04\/Sambooriginal.tiff\" width=\"259\" height=\"342\" \/><\/a><br \/>\n<a href=\"https:\/\/www.debito.org\/TheCommunity\/mandomproject.html\"><img loading=\"lazy\" decoding=\"async\" alt=\"MandomAd2\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg\" width=\"715\" height=\"440\" \/><\/a><\/p>\n<p>Of course, you are welcome to protest this as well. Here&#8217;s the Toshiba website with the product in question:<br \/>\n<a href=\"http:\/\/www.toshiba.co.jp\/living\/kitchen_appliences\/abp_r100x\/\">http:\/\/www.toshiba.co.jp\/living\/kitchen_appliences\/abp_r100x\/<\/a><\/p>\n<p>And here&#8217;s Toshiba&#8217;s online feedback: <a href=\"https:\/\/www.livingdoors.jp\/csqa\/form.php\">https:\/\/www.livingdoors.jp\/csqa\/form.php<\/a><br \/>\nPhone and Fax numbers here: <a href=\"http:\/\/www.toshiba.co.jp\/csqa\/contact\/support\/living_sonota\/index_j.htm#contactInfoArea\">http:\/\/www.toshiba.co.jp\/csqa\/contact\/support\/living_sonota\/index_j.htm#contactInfoArea<\/a><\/p>\n<p>Many Japanese advertisers just never seem to learn. \u00a0It&#8217;s up to us to tell them. \u00a0Arudou Debito<\/p>\n<p>==================================<\/p>\n<p><strong><em>UPDATE JUNE 29: Here are two other commercial spots for other Toshiba products, featuring the same businesswomen actresses in the same vein, but without the racialization. As a friend pointed out elsewhere, &#8220;Toshiba could have communicated the same message more effectively by interviewing a master baker or some other expert.&#8221; <\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/2794iU8JNHg\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/RO2VkNsNheI\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><em><strong>Courtesy of Kotaku. Note that in these videos, these people are co-workers who know each other. Gaijinized in the breadmaker commercial, she&#8217;s an unknown stranger. Once again, Gaijin are the perpetual &#8220;Other&#8221; who don&#8217;t belong, even with all the NJ working for Japanese corporations.<\/strong><\/em><\/p>\n<p>====================<\/p>\n<p><em><strong>UPDATE TWO: Toshiba is clearly aware that this commercial is problematic because they&#8217;ve immediately removed it from their website.<\/strong><\/em><\/p>\n<p><strong><em><a href=\"http:\/\/www.toshiba.co.jp\/eco\/ch\/homebakery\/index_j.htm\">http:\/\/www.toshiba.co.jp\/eco\/ch\/homebakery\/index_j.htm<\/a><\/em><\/strong><\/p>\n<p><strong><em>That&#8217;s kinda funny. \u00a0A world-class electronics company thinking that it can just remove their racist advert without comment, retraction, or apology, and that would be it? \u00a0Not very media- or tech-savvy, are they?<\/em><\/strong><\/p>\n<p><strong><em>Download your own copy from Debito.org in mp4 format, for posterity.<\/em><\/strong><br \/>\n<strong><em><a href=\"https:\/\/www.debito.org\/Toshibasuipanda.mp4\">https:\/\/www.debito.org\/Toshibasuipanda.mp4<\/a><\/em><\/strong><\/p>\n<p>====================<\/p>\n<p><strong><em>UPDATE THREE: \u00a0Even funnier, Toshiba&#8217;s racist advertisement goes against its own Corporate Standards of Conduct!<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.toshiba.co.jp\/csr\/en\/policy\/soc.htm#SOC01_14\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11614\" alt=\"toshibacorppolicyadvertising2013\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/toshibacorppolicyadvertising2013.jpg\" width=\"803\" height=\"478\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshibacorppolicyadvertising2013.jpg 803w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/toshibacorppolicyadvertising2013-300x178.jpg 300w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>14. \u5e83\u544a\u6d3b\u52d5<br \/>\n2. \u6771\u829d\u30b0\u30eb\u30fc\u30d7\u5f79\u54e1\u30fb\u5f93\u696d\u54e1\u306e\u884c\u52d5\u57fa\u6e96<br \/>\n3. \u653f\u6cbb\u3001\u5b97\u6559\u7b49\u306b\u3064\u3044\u3066\u306f\u5e83\u544a\u8868\u73fe\u306e\u5bfe\u8c61\u3068\u305b\u305a\u3001\u307e\u305f\u3001\u4eba\u7a2e\u5dee\u5225\u3001\u5fc3\u8eab\u969c\u5bb3\u8005\u5dee\u5225\u7b49\u3092\u60f3\u8d77\u3055\u305b\u3001\u4eba\u9593\u306e\u5c0a\u53b3\u3092\u50b7\u3064\u3051\u308b\u3088\u3046\u306a\u8868\u73fe\u3092\u7528\u3044\u307e\u305b\u3093\u3002<br \/>\n<a href=\"http:\/\/www.toshiba.co.jp\/csr\/jp\/policy\/soc.htm#SOC01_14\">http:\/\/www.toshiba.co.jp\/csr\/jp\/policy\/soc.htm#SOC01_14<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World-class company Toshiba seems to think that domestic commercials will only be seen within the putatively hermetic Japanese domestic market. And that there are no people in Japan who might take offense at being racially caricatured.  The advertised product in question:  A rice cooker that can also double as a bread maker &#8212; Toshiba SuiPanDa Model APB-R100X.  The issue:  Gaijinizing the user to promote bread consumption.  Some stills from the CM enclosed.  Note the accented speech rendered in katakana subtitle for the Gaijinized Japanese actress, complete with blond hair, appended big nose, and overexuberant gestures and speech patterns.  Not to mention the dichotomous stereotype that people who eat bread (as opposed to potatoes or some other kind of starch) are automatically &#8220;Western&#8221; (youfuu).<\/p>\n<p>Debito.org has added this to its collection of Japanese commercials and product lines that use biological memes of racism to hawk product.  Here are some stills of those, some of which were taken off the air when people protested.  Of course, you are welcome to protest this as well. Here&#8217;s the Toshiba website with the product in question and some links to feedback sites. Many Japanese advertisers just never seem to learn.  It&#8217;s up to us to tell them. <\/p>\n<p>UPDATE JUNE 29: Here are two other commercial spots for other Toshiba products, featuring the same businesswomen actresses in the same vein, but without the racialization. As a friend pointed out elsewhere, &#8220;Toshiba could have communicated the same message more effectively by interviewing a master baker or some other expert.&#8221; Courtesy of Kotaku. Note that in these videos, these people are co-workers who know each other. Gaijinized in the breadmaker commercial, she&#8217;s an unknown stranger. Once again, Gaijin are the perpetual &#8220;Other&#8221; who don&#8217;t belong, even with all the NJ working for Japanese corporations.<\/p>\n<p>UPDATE TWO: Toshiba is clearly aware that this commercial is problematic because they immediately removed it from their website. http:\/\/www.toshiba.co.jp\/eco\/ch\/homebakery\/index_j.htm<br \/>\nThat&#8217;s kinda funny.  A world-class electronics company thinking that it can just remove their racist advert without comment, retraction, or apology, and that would be it?  Not very media- or tech-savvy, are they? Download your own copy from Debito.org in mp4 format, for posterity. https:\/\/www.debito.org\/Toshibasuipanda.mp4<\/p>\n<p>UPDATE THREE:  Even funnier, this racist advertisement goes against its own Corporate Standards of Conduct!<\/p>\n<p>14. Advertising<br \/>\n1. Toshiba Group Corporate Policy<br \/>\nDirectors and Employees shall: &#8220;not make reference to politics or religion in advertising, cause offense or show disrespect by implying discrimination based on race, religion, sex, national origin, physical disability or age.<br \/>\nhttp:\/\/www.toshiba.co.jp\/csr\/en\/policy\/soc.htm#SOC01_14<br \/>\n14. \u5e83\u544a\u6d3b\u52d5<br \/>\n2. \u6771\u829d\u30b0\u30eb\u30fc\u30d7\u5f79\u54e1\u30fb\u5f93\u696d\u54e1\u306e\u884c\u52d5\u57fa\u6e96<br \/>\n3. \u653f\u6cbb\u3001\u5b97\u6559\u7b49\u306b\u3064\u3044\u3066\u306f\u5e83\u544a\u8868\u73fe\u306e\u5bfe\u8c61\u3068\u305b\u305a\u3001\u307e\u305f\u3001\u4eba\u7a2e\u5dee\u5225\u3001\u5fc3\u8eab\u969c\u5bb3\u8005\u5dee\u5225\u7b49\u3092\u60f3\u8d77\u3055\u305b\u3001\u4eba\u9593\u306e\u5c0a\u53b3\u3092\u50b7\u3064\u3051\u308b\u3088\u3046\u306a\u8868\u73fe\u3092\u7528\u3044\u307e\u305b\u3093\u3002<br \/>\nhttp:\/\/www.toshiba.co.jp\/csr\/jp\/policy\/soc.htm#SOC01_14<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,43,22,35,26,13,65,8],"tags":[],"class_list":["post-11590","post","type-post","status-publish","format-standard","hentry","category-pinprick-protests","category-bad-business-practices","category-cultural-issue","category-good-news","category-ironies-hypocrisies","category-media","category-racist-images-in-media","category-8"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/11590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11590"}],"version-history":[{"count":0,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/11590\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}