{"id":12077,"date":"2014-01-18T20:28:28","date_gmt":"2014-01-19T06:28:28","guid":{"rendered":"http:\/\/www.debito.org\/?p=12077"},"modified":"2014-11-23T15:15:59","modified_gmt":"2014-11-24T01:15:59","slug":"ana-ad-talks-about-haneda-airport-as-emerging-international-asian-hub-yet-changes-the-image-of-japan-to-white-caucasian-ish","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=12077","title":{"rendered":"ANA ad on Haneda Airport as emerging international Asian hub, talks about changing &#8220;the image of Japan&#8221; &#8212; into White Caucasian!"},"content":{"rendered":"<p>eBooks, Books, and more from ARUDOU Debito (click on icon):<br \/>\n<a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11452\" title=\"Guidebookcover.jpg\" alt=\"Guidebookcover.jpg\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/05\/Guidebookcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11335\" alt=\"japaneseonlyebookcovertext\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/04\/japaneseonlyebookcovertext-150x150.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1298\" title=\"Handbook2ndEdcover.jpg\" alt=\"Handbook for Newcomers, Migrants, and Immigrants to Japan\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/12\/Handbook2ndEdcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/inappropriate.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8577\" title=\"inappropriatecoverthumb150x226\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2011\/03\/inappropriatecoverthumb150x226.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html#japanese\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1700\" title=\"jobookcover\" alt=\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2008\/05\/jobookcover-150x150.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"http:\/\/www.cinemabstruso.de\/strawberries\/main.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2735\" title=\"sourstrawberriesavatar\" alt=\"sourstrawberriesavatar\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/03\/sourstrawberriesavatar.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?cat=32\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4921\" title=\"debitopodcastthumb\" alt=\"debitopodcastthumb\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/11\/debitopodcastthumb.jpg\" width=\"100\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?p=10137\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-10142\" title=\"Fodors\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/04\/Fodors.jpg\" width=\"75\" height=\"100\" \/><\/a><br \/>\nUPDATES ON TWITTER: arudoudebito<br \/>\nDEBITO.ORG PODCASTS on iTunes, subscribe free<br \/>\n&#8220;LIKE&#8221; 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It&#8217;s times like these when people seem glad that a forum like Debito.org exists. \u00a0I say this based on the large number of people who submitted information about the new ANA commercial on Haneda Airport&#8217;s increased international flights. Seems that somebody, anybody, should express outrage. \u00a0Well, you&#8217;ve come to the right place.<\/p>\n<p>Here it is (<em>courtesy lots of people; thanks!<\/em>):<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/2jgzAOCmWA0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<a href=\"http:\/\/www.youtube.com\/watch?v=2jgzAOCmWA0\">http:\/\/www.youtube.com\/watch?v=2jgzAOCmWA0<\/a><\/p>\n<p><strong><em>(UPDATE JANUARY 22: \u00a0ANA has pulled the ad, so the link above is dead. \u00a0I have archived it for posterity as an .mp4 at\u00a0<a href=\"https:\/\/www.debito.org\/ANAHanedaAd2014.mp4\">https:\/\/www.debito.org\/ANAHanedaAd2014.mp4<\/a>. \u00a0Thanks JK!)<\/em><\/strong><\/p>\n<p>Well, let&#8217;s have a think. With two Asian guys speaking only in English (one saying he&#8217;s Japanese &#8212; the noticeably shorter guy) noting that Japan will have more international access (Vancouver and Hanoi are mentioned as their destinations), the message of the ad is that the image of Japan will change. &#8220;Exciting, isn&#8217;t it?&#8221;, says the Japanese bloke. The taller dude says, &#8220;You want a hug?&#8221; When nothing happens (i.e., no hug), he oddly says, &#8220;Such a Japanese reaction.&#8221; When the tall dude says, &#8220;Let&#8217;s change the image of \u00a0Japanese people,&#8221; the short dude agrees to it. And this is what happens to him:<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12078\" alt=\"ANAHanedabignose\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\" width=\"647\" height=\"519\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg 647w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedabignose-300x240.jpg 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/a><\/p>\n<p>Yeah, that&#8217;ll do it. \u00a0Put on a wig and a fake nose, and that&#8217;ll change Japan&#8217;s image.<\/p>\n<p>Actually, no it won&#8217;t. \u00a0This is in fact business as usual, given how Japan has a nasty habit of racializing commodities. \u00a0Check out but a few examples of racist Japanese commercial campaigns from Debito.org&#8217;s archives (click on images to see more information). \u00a0Then I&#8217;ll comment about the ANA one:<\/p>\n<p><strong>Traveling to Nagasaki (let&#8217;s gaijinize ourselves!) (2010):<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=7523\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12079\" alt=\"nagasakitabinetto\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/nagasakitabinetto.jpg\" width=\"665\" height=\"509\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto.jpg 665w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto-300x229.jpg 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/?p=7523\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12080\" alt=\"nagasakitabinetto2\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/nagasakitabinetto2.jpg\" width=\"686\" height=\"513\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto2.jpg 686w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto2-300x224.jpg 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p><strong>Toshiba sells breadmakers! (2013)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=11590\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11718\" alt=\"toshiba2013suipanda1\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1.jpeg\" width=\"654\" height=\"444\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1.jpeg 654w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1-300x203.jpeg 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/a><\/p>\n<p><strong>McDonald&#8217;s Japan sells burgers! (2009)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=4136\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4137\" title=\"mcdonaldsmrjames001\" alt=\"mcdonaldsmrjames001\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/08\/mcdonaldsmrjames001-1024x744.jpg\" width=\"1024\" height=\"744\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2009\/08\/mcdonaldsmrjames001-1024x744.jpg 1024w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2009\/08\/mcdonaldsmrjames001-300x217.jpg 300w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2009\/08\/mcdonaldsmrjames001.jpg 1123w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Selling sweets! (2013)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=11003\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11748\" alt=\"vibesumadara3\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/vibesumadara3.jpg\" width=\"414\" height=\"320\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/vibesumadara3.jpg 414w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/vibesumadara3-300x231.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><\/p>\n<p><strong>Mandom sells men&#8217;s cosmetics! (2005)<\/strong><br \/>\n<a href=\"http:\/\/debito.org\/TheCommunity\/mandomproject.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11600\" alt=\"MandomAd2\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg\" width=\"715\" height=\"440\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg 715w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/MandomAd2-300x184.jpg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/a><\/p>\n<p><strong>Mini Stop Konbini sells Afro Melon Bread! (2010)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=8045\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8047\" title=\"blackmelonpan\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/12\/blackmelonpan-1024x768.jpg\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan-1024x768.jpg 1024w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan-300x225.jpg 300w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/12\/blackmelonpan.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Publisher Zuiunsha resurrects &#8220;Little Black Sambo&#8221; without historical context! (2005)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/chibikurosanbo.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6496\" alt=\"Sambooriginal\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/04\/Sambooriginal.tiff\" width=\"259\" height=\"342\" \/><\/a><\/p>\n<p><strong>Selling party favors! (Tokyu Hands 2008, still on sale on Amazon)<\/strong><br \/>\n<a href=\"https:\/\/www.debito.org\/?p=2012\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2011\" title=\"d30_3200\" alt=\"\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2008\/11\/d30_3200.jpg\" width=\"500\" height=\"752\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2008\/11\/d30_3200.jpg 850w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2008\/11\/d30_3200-199x300.jpg 199w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><strong>COMMENT ON ANA&#8217;S AD CAMPAIGN:<\/strong><\/p>\n<p>Well, I have the feeling that once again, a major Japanese company left their advertising to one of the big-name ad firms (as Toshiba above did), and they once again just thought they were being cute by sticking a wig and a big nose on somebody and making them look &#8220;foreign&#8221;. \u00a0After all, who would complain? \u00a0Japan is after all a homogeneous society with no racial issues (not!). \u00a0Chuckling old-timey OBs on the board who make all the decisions and expect everyone to knuckle under thought nothing of it, especially since (check out that screen capture again):<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"ANAHanedabignose\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\" width=\"647\" height=\"519\" \/><\/a><\/p>\n<p>the guy looks remarkably like Robert Redford! \u00a0Who to a lot of Japanese (especially to the generation who haven&#8217;t had a Brad Pitt update yet) is the prototypical and idealized Westerner!<\/p>\n<p>But some people, myself included, take a dim view of this campaign. \u00a0Let me quote an esteemed friend of mine:<\/p>\n<p>========================<\/p>\n<p><strong>Dear ANA,<\/strong><br \/>\n<em>I&#8217;m not sure you know this, but are you aware that most of your foreigner customers are from places like Seoul, Shanghai, Taipei, Hong Kong, Singapore, Manila, and Kuala Lumpur? And that most of them probably don&#8217;t have blond\/orange hair?<\/em><br \/>\n<em>Oh, and even the ones with blond hair probably don&#8217;t have noses like a tengu goblin.<\/em><br \/>\n<em>And pretty sure that Japanese people enjoy being hugged and have emotions. Well, at least the Japanese who aren&#8217;t sticks in mud CEO boardroom types with no sense that the world doesn&#8217;t really resemble their 19th century, &#8220;we are so different from you funny looking white gaijin&#8221; Meiji Era mentality.<\/em><br \/>\n<em>Look forward to seeing your 2020 customers. They may surprise you.<\/em><br \/>\n<strong>Sincerely,<\/strong><br \/>\n<strong>A Big Nose White Guy who speaks Japanese<\/strong><\/p>\n<p>========================<\/p>\n<p>Quite. \u00a0If ANA really wanted to change the image of Japan, they should have had the guys hugging! \u00a0Arudou Debito<\/p>\n<p>========================<\/p>\n<p><strong>UPDATE JANUARY 20: \u00a0<\/strong>Stating that they are now pulling the ad, <a href=\"https:\/\/www.debito.org\/?p=12077#comment-431434\">ANA officially comments in a reply to complaints below<\/a> (English original): \u00a0<strong>&#8220;<em>The intention of this commercial was to highlight how international flights from Haneda Airport will increase from March 30, 2014 and to encourage Japanese to travel abroad more and become global citizens.&#8221;<\/em><\/strong><\/p>\n<p>Interesting mindset. \u00a0Good to know what ANA was thinking. \u00a0But do you think this advertisement accomplishes that? \u00a0Are &#8220;global citizens&#8221; therefore Robert Redford lookalikes? \u00a0In light of this, the advertisement is to me even more problematic.<\/p>\n<p><strong>UPDATE JANUARY 22: \u00a0ANA&#8217;s campaign expands to the Hibiya Line in Tokyo <em>(Courtesy of JK, click on photo to expand in browser)<\/em>:<\/strong><\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedaHibiyapic012214.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12098\" alt=\"ANAHanedaHibiyapic012214\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedaHibiyapic012214-1024x768.jpg\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedaHibiyapic012214-1024x768.jpg 1024w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedaHibiyapic012214-300x225.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong><em>UPDATE TWO, JANUARY 22:\u00a0FYI, the Japan Times has tapped me to do my next Just Be Cause column early on, you guessed it, the ANA advertisement. \u00a0Already filed, it will come out Saturday, January 25 JST.<\/em><\/strong><\/p>\n<p><em><strong><a href=\"https:\/\/www.debito.org\/?p=12101\">UPDATE:  HERE&#8217;S THE JAPAN TIMES ARTICLE.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p> It&#8217;s times like these when people seem glad that a forum like Debito.org exists.  I say this based on the large number of people who  submitted information about the new ANA commercial on Haneda Airport&#8217;s increased international flights. Seems that somebody, anybody, should express outrage.  Well, you&#8217;ve come to the right place.  Here it is:<\/p>\n<p>Well, let&#8217;s have a think. With two Asian guys speaking only in English (one saying he&#8217;s Japanese &#8212; the noticeably shorter guy) noting that Japan will have more international access (Vancouver and Hanoi are mentioned as their destinations), the message of the ad is that the image of Japan will change. &#8220;Exciting, isn&#8217;t it?&#8221;, says the Japanese bloke. The taller dude says, &#8220;You want a hug?&#8221; When nothing happens (i.e., no hug), he oddly says, &#8220;Such a Japanese reaction.&#8221; When the tall dude says, &#8220;Let&#8217;s change the image of  Japanese people,&#8221; the short dude agrees to it. And this is what happens to him:  He turns into Robert Redford!<\/p>\n<p>Yeah, that&#8217;ll do it.  Put on a wig and a fake nose, and that&#8217;ll change Japan&#8217;s image.  Actually, no it won&#8217;t.  This in fact is business as usual, given how Japan has a nasty habit of racializing commodities.  Check out but a few examples of racist Japanese commercial campaigns from Debito.org&#8217;s archives (click on images to see more information).  Then I&#8217;ll comment about the ANA one:<\/p>\n<p>UPDATE JANUARY 20:  Stating that they are now pulling the ad, ANA officially comments in a reply to complaints below (English original):  &#8220;The intention of this commercial was to highlight how international flights from Haneda Airport will increase from March 30, 2014 and to encourage Japanese to travel abroad more and become global citizens.&#8221;<\/p>\n<p>Interesting mindset.  Good to know what ANA was thinking.  But do you think this advertisement accomplishes that?  Are &#8220;global citizens&#8221; therefore Robert Redford lookalikes?  In light of this, the advertisement is to me even more problematic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,43,36,65,8],"tags":[],"class_list":["post-12077","post","type-post","status-publish","format-standard","hentry","category-pinprick-protests","category-bad-business-practices","category-bad-social-science","category-racist-images-in-media","category-8"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/12077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12077"}],"version-history":[{"count":0,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/12077\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}