{"id":12109,"date":"2014-01-30T18:36:12","date_gmt":"2014-01-31T04:36:12","guid":{"rendered":"http:\/\/www.debito.org\/?p=12109"},"modified":"2014-02-04T18:36:07","modified_gmt":"2014-02-05T04:36:07","slug":"discussion-how-about-this-ad-by-cocos-english-juku-learning-english-to-get-a-competitive-advantage-over-foreign-rivals","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=12109","title":{"rendered":"Discussion: How about this ad by COCO’s English Juku, learning English to get a competitive advantage over foreign rivals?"},"content":{"rendered":"

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Hi Blog. \u00a0An alert Debito.org Reader has sent in the following (thanks for it):<\/p>\n

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I’m emailing you to let you know about a new campaign going around in Tokyo for COCO’s English Juku. English Juku advertisements have always been rather lowbrow at times, but this one has hit multiple lows in my opinion. The ads in the trains are the same advertisement banner used at the top of their main website here.<\/em><\/p>\n

\"cocojukuwebsite013114\"<\/a><\/p>\n

Main website contains the main advertisement. http:\/\/www.cocojuku.jp\/<\/a><\/em><\/p>\n

At first I laughed due to how awkward and confusing it appeared. On second glance on the train today I took a closer look and thought about it within the context of the Japanese text and statements made. Is this playing on racial overtones to push for a reason to be learning English? What if the bride was Indian, African, or of another Asian ethnic background such as Chinese? Are these overtones really appropriate for an advertisement?<\/em><\/p>\n

Furthermore, a few friends of mine also pointed out how downright sexist the ad was as well. It is clearly exclusively aimed at Japanese men with the woman being just an object of possession and trade with no say on who she marries, especially in the YouTube video.<\/em><\/p>\n

YouTube Advertisement http:\/\/www.youtube.com\/watch?v=O93n0jGF25M<\/a>
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