{"id":12821,"date":"2014-11-19T20:54:18","date_gmt":"2014-11-20T06:54:18","guid":{"rendered":"http:\/\/www.debito.org\/?p=12821"},"modified":"2014-11-24T15:35:35","modified_gmt":"2014-11-25T01:35:35","slug":"japan-proctor-gambles-racialized-laundry-detergent-ad-cinderella-and-the-nose-ballroom-dance","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=12821","title":{"rendered":"Japan Procter &#038; Gamble&#8217;s racialized laundry detergent ad:  &#8220;Cinderella and the Nose Ballroom Dance&#8221;"},"content":{"rendered":"<p>eBooks, Books, and more from ARUDOU, Debito (click on icon):<br \/>\n<a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11452\" title=\"Guidebookcover.jpg\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/05\/Guidebookcover.jpg\" alt=\"Guidebookcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11335\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/04\/japaneseonlyebookcovertext-150x150.jpg\" alt=\"japaneseonlyebookcovertext\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1298\" title=\"Handbook2ndEdcover.jpg\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/12\/Handbook2ndEdcover.jpg\" alt=\"Handbook for Newcomers, Migrants, and Immigrants to Japan\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/inappropriate.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8577\" title=\"inappropriatecoverthumb150x226\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2011\/03\/inappropriatecoverthumb150x226.jpg\" alt=\"\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html#japanese\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1700\" title=\"jobookcover\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2008\/05\/jobookcover-150x150.jpg\" alt=\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\" width=\"75\" height=\"100\" \/><\/a><a href=\"http:\/\/www.cinemabstruso.de\/strawberries\/main.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2735\" title=\"sourstrawberriesavatar\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/03\/sourstrawberriesavatar.jpg\" alt=\"sourstrawberriesavatar\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?cat=32\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4921\" title=\"debitopodcastthumb\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2009\/11\/debitopodcastthumb.jpg\" alt=\"debitopodcastthumb\" width=\"100\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?p=12473\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-12474\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/06\/FodorsJapan2014cover-150x150.jpg\" alt=\"FodorsJapan2014cover\" width=\"75\" height=\"100\" \/><\/a><br \/>\nUPDATES ON TWITTER: arudoudebito<br \/>\nDEBITO.ORG PODCASTS on iTunes, subscribe free<br \/>\n&#8220;LIKE&#8221; US on Facebook at <a href=\"http:\/\/www.facebook.com\/debitoorg\">http:\/\/www.facebook.com\/debitoorg<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/handbookimmigrants\">http:\/\/www.facebook.com\/handbookimmigrants<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/JapaneseOnlyTheBook\">https:\/\/www.facebook.com\/JapaneseOnlyTheBook<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/BookInAppropriate\">https:\/\/www.facebook.com\/BookInAppropriate<\/a><br \/>\nIf you like what you read and discuss on Debito.org, please consider helping us stop hackers and defray maintenance costs with a little donation via my webhoster:<br \/>\n<a href=\"http:\/\/www.dreamhost.com\/donate.cgi?id=17701\"><img decoding=\"async\" src=\"https:\/\/secure.newdream.net\/donate4.gif\" alt=\"Donate towards my web hosting bill!\" border=\"0\" \/><\/a><br \/>\n<i>All donations go towards website costs only. Thanks for your support!<\/i><\/p>\n<p>Hi Blog. \u00a0Readers VW and TO have just submitted the following ad campaign from P&amp;G Japan (as in Procter &amp; Gamble), with the following comment:<\/p>\n<p>==================================<br \/>\n<em>Dear Dr. Arudou,\u00a0Thank you for your continued work raising awareness on issues of race here in Japan.<\/em><\/p>\n<p><em>Have you seen this latest ad campaign for Bold detergent?<\/em><\/p>\n<p><strong><em>Full video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=pjFsvkm7pws\">https:\/\/www.youtube.com\/watch?v=pjFsvkm7pws<\/a><\/em><\/strong><br \/>\n<strong><em> Campaign website:\u00a0<a href=\"http:\/\/boldbutoukai.com\/\">http:\/\/boldbutoukai.com\/<\/a><\/em><\/strong><\/p>\n<p><em>There&#8217;s also a mini, 20 second ad on YouTube that is being promoted right now when people load other, unrelated videos (which is how I ran across this). I hope it may be of interest to you or your readers.<\/em><br \/>\n<em> ==================================<\/em><\/p>\n<p>Thank you. First, let&#8217;s embed the ad with stills:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/pjFsvkm7pws\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Synopsis<\/strong>: In a 3 1\/2-minute retelling of the Cinderella story, a flower-sniffing Prince Charming announces to his Queen mother that he wants to find a woman to be his bride (<em>hanayome<\/em>).<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGPrinceQueenestablishshot.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12828\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGPrinceQueenestablishshot.jpeg\" alt=\"P&amp;GPrinceQueenestablishshot\" width=\"645\" height=\"523\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGPrinceQueenestablishshot.jpeg 645w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGPrinceQueenestablishshot-300x243.jpeg 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>This announcement is sent throughout the land that there will be a royal ball (<em>butoukai<\/em>) to accomplish this, and a message arrives at Cinderella&#8217;s home, where she expresses\u00a0a wish to go.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellaopening.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12834\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellaopening.jpeg\" alt=\"P&amp;Gcinderellaopening\" width=\"643\" height=\"530\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellaopening.jpeg 643w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellaopening-300x247.jpeg 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<p>But her nasty stepsisters and stepmother saddle her with a heap of laundry (done in a modern Japanese-style washing machine) and go instead.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellawashingmachine.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12835\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellawashingmachine.jpeg\" alt=\"P&amp;Gcinderellawashingmachine\" width=\"643\" height=\"525\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellawashingmachine.jpeg 643w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellawashingmachine-300x244.jpeg 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<p>Fortunately, the Fairy Godmother comes by with Bold detergent in a gel form, which enables her not only to escape the drudgery and go to the ball, but also become perfumed, in a way that makes her nose grow longer and twitchy.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGCinderellanosetwitch.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12829\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGCinderellanosetwitch.jpeg\" alt=\"P&amp;GCinderellanosetwitch\" width=\"647\" height=\"537\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGCinderellanosetwitch.jpeg 647w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGCinderellanosetwitch-300x248.jpeg 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGCinderellanoserainbow.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12825\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGCinderellanoserainbow.jpeg\" alt=\"P&amp;GCinderellanoserainbow\" width=\"645\" height=\"537\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGCinderellanoserainbow.jpeg 645w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGCinderellanoserainbow-300x249.jpeg 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>Cut to the evening gala, where all the women\u00a0are trying to make their noses longer.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12837\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen3.jpeg\" alt=\"P&amp;Gnoselengthen3\" width=\"638\" height=\"522\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen3.jpeg 638w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen3-300x245.jpeg 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12831\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen2.jpeg\" alt=\"P&amp;Gnoselengthen2\" width=\"645\" height=\"526\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen2.jpeg 645w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen2-300x244.jpeg 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12830\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGnoselengthen1.jpeg\" alt=\"P&amp;Gnoselengthen1\" width=\"634\" height=\"534\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen1.jpeg 634w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGnoselengthen1-300x252.jpeg 300w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<p>When Prince Charming asks why, she says that PC wanted a nose (<em>hana<\/em>) ball. No, says PC, he was referring to flowers (<em>hana<\/em>).<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingflower.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12836\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingflower.jpeg\" alt=\"P&amp;Gprincecharmingflower\" width=\"642\" height=\"531\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingflower.jpeg 642w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingflower-300x248.jpeg 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/a><\/p>\n<p>No matter, in walks Cinderella, and her fragrant clothes entrance the Prince\u00a0and make their noses mutually longer and flappier.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingnosegrow.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12833\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingnosegrow.jpeg\" alt=\"P&amp;Gprincecharmingnosegrow\" width=\"633\" height=\"535\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingnosegrow.jpeg 633w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingnosegrow-300x253.jpeg 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellaprincecharmingdance.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12827\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellaprincecharmingdance.jpeg\" alt=\"P&amp;Gcinderellaprincecharmingdance\" width=\"634\" height=\"529\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellaprincecharmingdance.jpeg 634w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellaprincecharmingdance-300x250.jpeg 300w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<p>They have their flappy nose dance until midnight, when suddenly she has to leave (no carriage, but a mama-chari bicycle). \u00a0But she leaves behind a fragrant article of clothing which the Prince finds and flaps his nose at.<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingbeforesniff.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12823\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingbeforesniff.jpeg\" alt=\"P&amp;Gprincecharmingbeforesniff\" width=\"639\" height=\"532\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingbeforesniff.jpeg 639w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingbeforesniff-300x249.jpeg 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingaftersniff.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12832\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGprincecharmingaftersniff.jpeg\" alt=\"P&amp;Gprincecharmingaftersniff\" width=\"642\" height=\"532\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingaftersniff.jpeg 642w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGprincecharmingaftersniff-300x248.jpeg 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/a><\/p>\n<p>At the end of the ad, the Prince commands his kingdom to &#8220;Find Cinderella!!&#8221; And now the viewer is left with the question: &#8220;Is this a chance for you also to become Cinderella!?&#8221;<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGfindcinderella.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12826\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGfindcinderella.jpeg\" alt=\"P&amp;Gfindcinderella\" width=\"634\" height=\"529\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGfindcinderella.jpeg 634w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGfindcinderella-300x250.jpeg 300w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<p>And an accented voiceover tells the viewer to <a href=\"http:\/\/boldbutoukai.com\">go to P&amp;G&#8217;s website for more<\/a> (complete with exaggerated &#8220;Western&#8221; facial features, and a Cinderella with a flappy nose).<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellawebsitecampaign.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12824\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/11\/PGcinderellawebsitecampaign-653x1024.jpeg\" alt=\"P&amp;Gcinderellawebsitecampaign\" width=\"653\" height=\"1024\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellawebsitecampaign-653x1024.jpeg 653w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellawebsitecampaign-191x300.jpeg 191w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/11\/PGcinderellawebsitecampaign.jpeg 751w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p><strong>COMMENT<\/strong>: \u00a0It&#8217;s a clever ad. \u00a0Procter &amp; Gamble Japan clearly spent a lot of money on it, with elaborate costumes and many extras, all very milk-white and European, and most quite well trained (especially the Queen) in speaking phonetic Japanese without obnoxious katakana subtitles (Cinderella herself speaks without accent, although the transitional voice-overs have a Japanese native narrator speaking in a foreignized accent). \u00a0And the reason I say it&#8217;s clever is because it&#8217;s making clever puns with flower\/nose and retelling the old tale quite afresh (the product itself is very much subsumed to the plot-line).<\/p>\n<p>But it&#8217;s still a racialized telling of the tale, what with those damned elongated and flappy noses. \u00a0Debito.org has brought up other examples of racialized marketing in Japan (see archive at\u00a0<a href=\"https:\/\/www.debito.org\/?p=12077\">https:\/\/www.debito.org\/?p=12077<\/a>), particularly in terms of nose imagery, and how obnoxious it can get:<\/p>\n<p><a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/nagasakitabinetto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12079\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/nagasakitabinetto.jpg\" alt=\"nagasakitabinetto\" width=\"665\" height=\"509\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto.jpg 665w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/nagasakitabinetto-300x229.jpg 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12078\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg\" alt=\"ANAHanedabignose\" width=\"647\" height=\"519\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedabignose.jpg 647w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/01\/ANAHanedabignose-300x240.jpg 300w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/vibesumadara3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11748\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/vibesumadara3.jpg\" alt=\"vibesumadara3\" width=\"414\" height=\"320\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/vibesumadara3.jpg 414w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/vibesumadara3-300x231.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11717\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda6.jpg\" alt=\"toshiba2013suipanda6\" width=\"655\" height=\"449\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda6.jpg 655w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda6-300x205.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11718\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1.jpeg\" alt=\"toshiba2013suipanda1\" width=\"654\" height=\"444\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1.jpeg 654w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/07\/toshiba2013suipanda1-300x203.jpeg 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11600\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg\" alt=\"MandomAd2\" width=\"715\" height=\"440\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/MandomAd2.jpg 715w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/06\/MandomAd2-300x184.jpg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/09\/gaijinmask082112.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10593\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2012\/09\/gaijinmask082112.jpg\" alt=\"gaijinmask082112\" width=\"349\" height=\"494\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2012\/09\/gaijinmask082112.jpg 349w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2012\/09\/gaijinmask082112-211x300.jpg 211w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/><\/a> <a href=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/01\/090813mrjamesfull.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5690\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2010\/01\/090813mrjamesfull.jpg\" alt=\"090813mrjamesfull\" width=\"368\" height=\"491\" srcset=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/01\/090813mrjamesfull.jpg 240w, https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2010\/01\/090813mrjamesfull-225x300.jpg 225w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.debito.org\/?p=12101\">After ANA airlines got pretty badly stung for its &#8220;change the image\u00a0of Japan&#8221;<\/a>\u00a0(into a long-nosed Caucasian Robert Redford lookalike) ad earlier this\u00a0year, <a href=\"https:\/\/www.debito.org\/?p=11590\">Toshiba got slapped for their racialized bread maker ad<\/a> (<a href=\"https:\/\/www.debito.org\/Toshibasuipanda.mp4\">see here<\/a>), and McDonald&#8217;s Japan faced enough pressure that <a href=\"https:\/\/www.debito.org\/?s=%22Mr+James%22\">they terminated their &#8220;Mr. James&#8221; burger campaign early<\/a>, one wonders whether Japan&#8217;s advertisers will ever learn their lesson that grounding their product in racialized stereotypes is pretty bad form.<\/p>\n<p>Imagine if you will some overseas company marketing an &#8220;Asian&#8221; product that was so delicious, it made your incisors\u00a0go all &#8220;Asian buck teeth&#8221; reaching out to eat it? \u00a0No doubt <a href=\"https:\/\/www.debito.org\/?p=8427\">Japan&#8217;s patrol of internet PC police would soon start howling racism and lobbying the company (and Japan&#8217;s missions abroad) to send out protests<\/a> and orders to withdraw the ad campaign. \u00a0<a href=\"https:\/\/www.debito.org\/?p=4176#comment-181994\">People making fun of Asian &#8220;slanted eyes&#8221; has been criticized before, and withdrawn with apologies<\/a>.<\/p>\n<p>So what about this? \u00a0What do Debito.org Readers think? \u00a0Do you think <a href=\"http:\/\/www.pg.com\/en_US\/index.shtml\">Procter &amp; Gamble HQ in the US<\/a> would approve of this?<\/p>\n<p>Dr. ARUDOU, Debito<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debito.org Reader:  Dear Dr. Arudou, Thank you for your continued work raising awareness on issues of race here in Japan. Have you seen this latest ad campaign for Bold detergent, [which retells the Cinderella story with exaggerated noses on their Caucasian characters]?<br \/>\nFull video: https:\/\/www.youtube.com\/watch?v=pjFsvkm7pws<br \/>\nCampaign website: http:\/\/boldbutoukai.com\/<\/p>\n<p>Debito:  After ANA airlines got pretty badly stung for its &#8220;change the image of Japan&#8221; (into a Caucasian Robert Redford lookalike) ad earlier this year, Toshiba got slapped for their racialized home bread maker ad, and McDonald&#8217;s Japan faced enough pressure that they terminated their &#8220;Mr. James&#8221; burger campaign early, one wonders whether Japan&#8217;s advertisers will ever learn their lesson that grounding their product in racialized stereotypes is pretty bad form.  Imagine if you will some overseas company marketing an &#8220;Asian&#8221; product that was so delicious, it made your incisors go all &#8220;Asian buck teeth&#8221; reaching out to eat it?  No doubt Japan&#8217;s patrol of internet police would soon start howling racism and lobbying the company (and Japan&#8217;s missions abroad) to send out protests and orders to withdraw the ad campaign.  People making fun of Asian &#8220;slanted eyes&#8221; has been criticized before, and withdrawn with apologies.  So what about this?  Do you think Procter &#038; Gamble HQ in the US would approve of this?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,43,26,13,65,8],"tags":[],"class_list":["post-12821","post","type-post","status-publish","format-standard","hentry","category-pinprick-protests","category-bad-business-practices","category-ironies-hypocrisies","category-media","category-racist-images-in-media","category-8"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/12821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12821"}],"version-history":[{"count":0,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/12821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}