{"id":16328,"date":"2020-12-02T11:02:50","date_gmt":"2020-12-02T19:02:50","guid":{"rendered":"http:\/\/www.debito.org\/?p=16328"},"modified":"2020-12-21T10:58:27","modified_gmt":"2020-12-21T18:58:27","slug":"nike-japan-ads-featuring-japans-minorities-and-visible-minorities-taking-solace-and-courage-from-doing-sports","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=16328","title":{"rendered":"NIKE JAPAN ads featuring Japan&#8217;s Minorities and Visible Minorities taking solace and courage from doing sports"},"content":{"rendered":"<p>Books, eBooks, and more from Debito Arudou, Ph.D. (click on icon):<br \/>\n<a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11452\" title=\"Guidebookcover.jpg\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/05\/Guidebookcover.jpg\" alt=\"Guidebookcover.jpg\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11335\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2013\/04\/japaneseonlyebookcovertext-150x150.jpg\" alt=\"japaneseonlyebookcovertext\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/handbook.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1298\" title=\"Handbook2ndEdcover.jpg\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2012\/12\/Handbook2ndEdcover.jpg\" alt=\"Handbook for Newcomers, Migrants, and Immigrants to Japan\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/inappropriate.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8577\" title=\"inappropriatecoverthumb150x226\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2011\/03\/inappropriatecoverthumb150x226.jpg\" alt=\"\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/japaneseonly.html#japanese\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1700\" title=\"jobookcover\" src=\"https:\/\/www.debito.org\/wp-content\/uploads\/2008\/05\/jobookcover-150x150.jpg\" alt=\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\" width=\"75\" height=\"100\" \/><\/a><a href=\"http:\/\/www.cinemabstruso.de\/strawberries\/main.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2735\" title=\"sourstrawberriesavatar\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2009\/03\/sourstrawberriesavatar.jpg\" alt=\"sourstrawberriesavatar\" width=\"75\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?cat=32\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4921\" title=\"debitopodcastthumb\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2009\/11\/debitopodcastthumb.jpg\" alt=\"debitopodcastthumb\" width=\"100\" height=\"100\" \/><\/a><a href=\"https:\/\/www.debito.org\/?p=12473\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-12474\" src=\"https:\/\/www.debito.org\/wordpress\/wp-content\/uploads\/2014\/06\/FodorsJapan2014cover-150x150.jpg\" alt=\"FodorsJapan2014cover\" width=\"75\" height=\"100\" \/><\/a><br \/>\nUPDATES ON TWITTER: arudoudebito<br \/>\nDEBITO.ORG PODCASTS on iTunes, subscribe free<br \/>\n&#8220;LIKE&#8221; US on Facebook at <a href=\"http:\/\/www.facebook.com\/debitoorg\">http:\/\/www.facebook.com\/debitoorg<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/embeddedrcsmJapan\">https:\/\/www.facebook.com\/embeddedrcsmJapan<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/handbookimmigrants\">http:\/\/www.facebook.com\/handbookimmigrants<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/JapaneseOnlyTheBook\">https:\/\/www.facebook.com\/JapaneseOnlyTheBook<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/BookInAppropriate\">https:\/\/www.facebook.com\/BookInAppropriate<\/a><\/p>\n<p>Hi Blog. Reader JK sent me this link to the following NIKE JAPAN advertisement for discussion:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=G02u6sN_sRc\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=G02u6sN_sRc<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/G02u6sN_sRc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Entitled &#8220;\u52d5\u304b\u3057\u3064\u3065\u3051\u308b\u3002\u81ea\u5206\u3092\u3002\u672a\u6765\u3092\u3002&#8221; (Lit: We will continue moving. Myself. And the Future.&#8221;, which is a bit different from the official title of &#8220;The Future Isn&#8217;t Waiting&#8221;), the subject is of Japan&#8217;s school-age Minorities and Visible Minorities facing social othering in Japan, and finding solace and courage in themselves by becoming good at sports.<\/p>\n<p>It&#8217;s dated November 27, 2020, and been viewed nearly 10 million times as of this writing. According to the Japan Times, it&#8217;s inspired a &#8220;fiery online response&#8221;: <a href=\"https:\/\/www.japantimes.co.jp\/news\/2020\/12\/02\/national\/social-issues\/japan-nike-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.japantimes.co.jp\/news\/2020\/12\/02\/national\/social-issues\/japan-nike-ad\/<\/a><\/p>\n<p>The BBC adds, a bit disingenuously:\u00a0<strong><em>&#8220;Many Japanese do not like to be told by outside voices to change their ways,&#8221; said <a href=\"https:\/\/ja.wikipedia.org\/wiki\/\u30e2\u30fc\u30ea\u30fc\u30fb\u30ed\u30d0\u30fc\u30c8\u30bd\u30f3\" target=\"_blank\" rel=\"noopener noreferrer\">Morley Robertson<\/a>, a Japanese-American journalist.\u00a0&#8220;But if a foreigner demonstrates a deep understanding of Japanese culture or Japanese rules, then those same Japanese who would otherwise take offence will gush forth with praise.&#8221;<\/em><\/strong><\/p>\n<p>[NB: \u00a0<a href=\"https:\/\/ja.wikipedia.org\/wiki\/\u30e2\u30fc\u30ea\u30fc\u30fb\u30ed\u30d0\u30fc\u30c8\u30bd\u30f3\" target=\"_blank\" rel=\"noopener noreferrer\">Morley Robertson<\/a> is listed in his Japanese-only Wikipedia entry as a &#8220;\u30bf\u30ec\u30f3\u30c8\u3001DJ\u3001\u30e9\u30b8\u30aa\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3001\u30df\u30e5\u30fc\u30b8\u30b7\u30e3\u30f3\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u3001\u30b3\u30e1\u30f3\u30c6\u30fc\u30bf\u30fc&#8221;. &#8220;Journalist&#8221; seems a bit of a stretch.]<\/p>\n<p><strong><em><a href=\"https:\/\/stevenmcginnes.com\" target=\"_blank\" rel=\"noopener\">Steve McGinnes<\/a>, the author of Surfing the Asian wave: How to survive and thrive in the new world order, believes the advert is an &#8220;own goal&#8221;.\u00a0&#8220;Endemic racism is going to be a sensitive topic in any culture. But Nike should not think, as a foreign brand, that it is appropriate for them to point it out to their hosts.\u00a0&#8220;They are crudely putting a spotlight onto a subject that many feel should be off-limits to guests. It&#8217;s a huge own goal for Nike.&#8221;&#8230; &#8220;In 2020, should America or an American brand be taking the high ground on racism and telling the rest of the world what they are doing wrong?&#8221; adds Mr McGinnes. &#8220;Clearly, a lot of Japanese people think they shouldn&#8217;t.&#8221; <\/em><\/strong><a href=\"https:\/\/www.bbc.com\/news\/business-55140846\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.bbc.com\/news\/business-55140846<\/a><\/p>\n<p>Despite the pretty flawed English translation in the CC function, I think it&#8217;s worth critique by our Readers. <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.debito.org\/?p=16230#comment-1794055\" target=\"_blank\" rel=\"noopener noreferrer\">JDG<\/a><\/span><\/strong>\u00a0has already said:\u00a0<em>Interesting comment reported by JT:<\/em> \u201c<strong>Nowadays, you often see one or two people of different nationalities going to school perfectly peacefully. The one that\u2019s prejudiced is Nike,\u201d wrote one user named \u201chira1216<\/strong>.\u201d <em>No, \u2018hira1216\u2019, those \u2018one or two people\u2019 aren\u2019t \u2018different nationalities\u2019, they are JAPANESE! I guess hira1216 doesn\u2019t understand what racism is, so they can\u2019t see it, and are responsible for perpetuating it.<\/em><\/p>\n<p>I&#8217;ll reserve my comment for later. \u00a0But I don&#8217;t believe this is an &#8220;own goal&#8221; for Nike. \u00a0And how self-assured can these pundits be that these are &#8220;outside voices&#8221;? \u00a0Debito Arudou, Ph.D.<\/p>\n<p>======================<br \/>\n<em>Do you like what you read on Debito.org? \u00a0Want to help keep the archive active and support Debito.org&#8217;s activities? \u00a0Please consider donating a little something. \u00a0<a href=\"https:\/\/www.debito.org\/?p=13748\">More details here<\/a>. Or if you prefer something less complicated, just click on an advertisement below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reader JK sent me this link to the following NIKE JAPAN advertisement for discussion:  https:\/\/www.youtube.com\/watch?v=G02u6sN_sRc<br \/>\nEntitled &#8220;\u52d5\u304b\u3057\u3064\u3065\u3051\u308b\u3002\u81ea\u5206\u3092\u3002\u672a\u6765\u3092\u3002&#8221; (Lit: We will continue moving. Myself. And the Future.&#8221;, which is a bit different from the official title of &#8220;The Future Isn&#8217;t Waiting&#8221;), the subject is of Japan&#8217;s school-age Minorities and Visible Minorities facing social othering in Japan, and finding solace and courage in themselves by becoming good at sports.<\/p>\n<p>It&#8217;s dated November 27, 2020, and been viewed nearly 10 million times as of this writing. According to the Japan Times, it&#8217;s inspired a &#8220;fiery online response&#8221;: https:\/\/www.japantimes.co.jp\/news\/2020\/12\/02\/national\/social-issues\/japan-nike-ad\/<\/p>\n<p>The BBC adds, a bit disingenuously:\u00a0&#8220;Many Japanese do not like to be told by outside voices to change their ways,&#8221; said Morley Robertson, a Japanese-American journalist.\u00a0&#8220;But if a foreigner demonstrates a deep understanding of Japanese culture or Japanese rules, then those same Japanese who would otherwise take offence will gush forth with praise.&#8221;<\/p>\n<p>Steve McGinnes, the author of Surfing the Asian wave: How to survive and thrive in the new world order, believes the advert is an &#8220;own goal&#8221;.\u00a0&#8220;Endemic racism is going to be a sensitive topic in any culture. But Nike should not think, as a foreign brand, that it is appropriate for them to point it out to their hosts.\u00a0&#8220;They are crudely putting a spotlight onto a subject that many feel should be off-limits to guests. It&#8217;s a huge own goal for Nike.&#8221;&#8230; &#8220;In 2020, should America or an American brand be taking the high ground on racism and telling the rest of the world what they are doing wrong?&#8221; adds Mr McGinnes. &#8220;Clearly, a lot of Japanese people think they shouldn&#8217;t.&#8221; https:\/\/www.bbc.com\/news\/business-55140846<\/p>\n<p>I&#8217;ll reserve my comment for later. \u00a0But I don&#8217;t believe this is an &#8220;own goal&#8221; for Nike. \u00a0And how self-assured can these pundits be that these are &#8220;outside voices&#8221;? \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,28,22,44,19,34,12,13,56,60,17,8],"tags":[],"class_list":["post-16328","post","type-post","status-publish","format-standard","hentry","category-embedded-racism","category-anti-discrimination-templates","category-cultural-issue","category-discussions","category-education","category-exclusionism","category-immigration-assimilation","category-media","category-nj-legacies","category-nj-voices-ignored","category-sport","category-8"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/16328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16328"}],"version-history":[{"count":4,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/16328\/revisions"}],"predecessor-version":[{"id":16342,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/16328\/revisions\/16342"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}