{"id":2564,"date":"2009-03-12T00:10:51","date_gmt":"2009-03-11T15:10:51","guid":{"rendered":"http:\/\/www.debito.org\/?p=2564"},"modified":"2009-03-12T00:10:51","modified_gmt":"2009-03-11T15:10:51","slug":"axa-direct-insurance-amends-its-advertising-to-sound-less-exclusive-to-nj-customers","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=2564","title":{"rendered":"AXA Direct insurance amends its advertising to sound less exclusive to NJ customers"},"content":{"rendered":"

\"Handbook<\/a>\"\\\"<\/a>\"Foreign<\/a>\"\\\"<\/a>\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\"<\/a>\"JAPANESE<\/a>
\nHi Blog. \u00a0Good news. Chand B, who reported last October that AXA Direct insurance company had some pretty rough (and exclusionary-sounding) English wording in its CNN television advertising<\/a>, updates his report. \u00a0<\/p>\n

AXA Direct actually took his request for amendment seriously, and changed their text. \u00a0Well done. \u00a0Thanks for taking this up and getting things improved, Chand. \u00a0Here’s his report. \u00a0Arudou Debito in Sapporo<\/p>\n

========================<\/p>\n

March 3, 2009<\/strong><\/p>\n

Dear Debito, sorry for the delay in replying.<\/em><\/p>\n

A while ago I reported that the insurance company Axa Direct was requiring Japanese Language Proficiency as a requirement for buying their services<\/em><\/a>.<\/em><\/p>\n

The ad they were running on CNN was subtitled:<\/em><\/p>\n

\u2018Being resident in Japan and understanding spoken and written Japanese are the basic requirements for any transaction of this insurance service.\u2019<\/strong><\/p>\n

\"axadirect\"<\/p>\n

Well after a few emails they replied that they would in fact accept people without Japanese language ability and I\u2019m pleased to report that they\u2019ve now changed the subtitling on their commercial to the more friendly:<\/em><\/p>\n

\u2018Kindly note that all our insurance services in Japan are offered to residents in Japan in the Japanese language.\u2019<\/strong><\/p>\n

\"axanewmarch09\"
\nIt\u2019s nice to see a company take note of criticism and action to correct it, or maybe in the current economic crisis they\u2019re just looking to rake in some NJ cash.<\/em><\/p>\n

<\/em><\/p>\n

Please find attached a photograph of the new subtitling their email reply, with my basic translation of it.<\/em> \u00a0Chand B<\/p>\n

———————————–<\/p>\n

Axa only prepares its product information in Japanese. If you can understand this you can sign.
\nIf you can understand you can sign.
\nAlso if you have an accident we can only deal with it in Japanese.
\nIn that case you would always require a Japanese-speaking friend.
\nWe only sell by phone so please prepare your information in Japanese.
\nAxa Direct.<\/strong><\/p>\n

[Chand B]\u69d8
\n\u30a2\u30af\u30b5\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3054\u9023\u7d61\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n

\u304a\u554f\u5408\u308f\u305b\u3044\u305f\u3060\u3044\u305f\u70b9\u306b\u3064\u304d\u307e\u3057\u3066\u3054\u56de\u7b54\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n

\u5f53\u793e\u3067\u306f\u3001\u65e5\u672c\u8a9e\u3067\u8a18\u8f09\u3057\u3066\u304a\u308a\u307e\u3059\u5951\u7d04\u6982\u8981\u30fb\u6ce8\u610f\u559a\u8d77\u60c5\u5831\u30fb\u91cd\u8981\u4e8b\u9805\u8aac\u660e\u66f8\u30fb\u7d04\u6b3e\u7b49\u3092\u5951\u7d04\u8005\u69d8\u306b\u3054\u7406\u89e3\u3044\u305f\u3060\u3044\u305f\u4e0a\u3067\u3054\u5951\u7d04\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u4e8b\u6545\u6642\u306e\u5bfe\u5fdc\u306b\u95a2\u3057\u3066\u3082\u65e5\u672c\u8a9e\u3067\u306e\u5bfe\u5fdc\u3068\u306a\u308b\u70ba\u3001\u5e38\u306b\u4ee3\u7406\u4eba\u3068\u306e\u540c\u5e2d\u3092\u304a\u9858\u3044\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u72b6\u6cc1\u306b\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u70b9\u3092\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u308b\u5834\u5408\u306b\u306f\u3001\u3054\u5951\u7d04\u3092\u627f\u308b\u3053\u3068\u306f\u53ef\u80fd\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n

\u306a\u304a\u3001\u5f53\u793e\u306f\u901a\u4fe1\u8ca9\u58f2\u5f62\u5f0f\u306e\u4f1a\u793e\u306e\u70ba\u3001\u304a\u96fb\u8a71\u306b\u3066\u3054\u5bfe\u5fdc\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u304a\u898b\u7a4d\u308a\u3092\u3054\u5e0c\u671b\u306e\u5834\u5408\u306b\u306f\u3001\u304a\u8eca\u306e\u60c5\u5831\u3092\u3054\u7528\u610f\u306e\u4e0a\u3001\u672c\u4eba\u69d8\u540c\u5e2d\u306b\u3066\u3001\u4e0b\u8a18\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30bb\u30f3\u30bf\u30fc\u307e\u3067\u3054\u9023\u7d61\u3092\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u4eca\u5f8c\u3068\u3082\u30a2\u30af\u30b5\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002
\n\u00a0\u30a2\u30af\u30b5\u30c0\u30a4\u30ec\u30af\u30c8 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30bb\u30f3\u30bf\u30fc
\n\u00a0E-mail\u2026\u2026\u2026\u2026\u2026\u2026\u2026 mailto:master@axa-direct.co.jp
\nURL \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026 http:\/\/www.axa-direct.co.jp
\n\u30d5\u30ea\u30fc\u30b3\u30fc\u30eb\u2026\u2026\u2026 \uff10\uff11\uff12\uff10\u2212\uff11\uff19\uff13\u2212\uff10\uff17\uff18
\n\u53d7\u4ed8\u6642\u9593\u2026\u2026\u2026\u2026\u6708\u66dc\u2212\u65e5\u66dc\uff08\u795d\u65e5\u542b\u3080\uff09 \uff19\uff1a\uff10\uff10 \u301c \uff12\uff12\uff1a\uff10\uff10<\/p>\n

ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"

Good news. Chand B, who reported last October that AXA Direct insurance company had some pretty rough (and exclusionary-sounding) English wording in its CNN television advertising, updates his report. AXA Direct actually took his request for amendment seriously, and changed their text. Well done. Thanks for taking this up and getting things improved, Chand. Scans and links enclosed, and AXA Direct’s new advertised guidelines:<\/p>\n

Axa only prepares its product information in Japanese. If you can understand this you can sign.
\nIf you can understand you can sign.
\nAlso if you have an accident we can only deal with it in Japanese.
\nIn that case you would always require a Japanese-speaking friend.
\nWe only sell by phone so please prepare your information in Japanese.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,43,35],"tags":[],"class_list":["post-2564","post","type-post","status-publish","format-standard","hentry","category-anti-discrimination-templates","category-bad-business-practices","category-good-news"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2564"}],"version-history":[{"count":0,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/2564\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}