{"id":4153,"date":"2009-08-16T00:06:51","date_gmt":"2009-08-15T15:06:51","guid":{"rendered":"http:\/\/www.debito.org\/?p=4153"},"modified":"2010-03-14T22:10:44","modified_gmt":"2010-03-14T13:10:44","slug":"franca-protest-letter-to-mcdonalds-usa-hq-re-mr-james-campaign","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=4153","title":{"rendered":"FRANCA protest letter to McDonald’s USA HQ re “Mr James” Campaign"},"content":{"rendered":"

\"Handbook<\/a>\"\\\"<\/a>\"Foreign<\/a>\"\\\"<\/a>\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\"<\/a>\"JAPANESE<\/a>\"sourstrawberriesavatar\"<\/a>UPDATES ON TWITTER: arudoudebito<\/p>\n

Hi Blog. \u00a0Please feel free to adapt this letter to your needs and send it to any corporate outlets of McDonald’s you feel are appropriate. \u00a0Please continue to express your disgruntlement where it can be heard (there is even the suggestion that people walk in to restaurants with indelible ink pens and wrote “racist” across the face of the “Mr James'” full-size display figure). \u00a0Arudou Debito in Sapporo<\/em><\/p>\n

============================================<\/p>\n

\"Foreign<\/a>NPO Foreign Residents and Naturalized Citizens Association<\/strong><\/p>\n

\uff08\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\uff09\u65e5\u672c\u6c38\u4f4f\u5e30\u5316\u79fb\u6c11\u4f4f\u6c11\u5354\u4f1a<\/p>\n

[…], Sapporo, Japan<\/p>\n

FRANCA is registered with the Japanese government as an NPO.<\/em><\/p>\n

Registration number 4300-05-005413<\/em><\/p>\n

McDonald\u2019s Corporation Headquarters<\/p>\n

2111 McDonald’s Dr, Oak Brook, IL 60523 USA<\/p>\n

cc:
\nWalt Riker
\nVice President, Corporate Media Relations
\nwalt.riker@us.mcd.com
\nHeidi Barker
\nSr. Director, Corporate Media Relations
\nheidi.barker@us.mcd.com
\nLouise Marcotte-Jervoe
\nDirector, Corporate Media Relations
\nlouise.marcotte@us.mcd.com
\nTara Handy
\nSr. Manager, Corporate Media Relations
\ntara.handy@us.mcd.com
\nLisa McComb
\nSr. Manager, Corporate Media Relations
\nlisa.mccomb@us.mcd.com
\nLizzie Roscoe
\nSupervisor, Corporate Media Relations
\nlizzie.roscoe@us.mcd.com
\nTheresa Riley
\nAdministrative Coordinator, Corporate Media Relations
\ntheresa.riley@us.mcd.com
\nSue Atzhorn
\nAdministrative Coordinator, Corporate Media Relations
\nsue.atzhorn@us.mcd.com<\/p>\n

To Whom It May Concern:<\/p>\n

We write to you on behalf of FRANCA, a human rights group concerned with the rights of non-Japanese residents in Japan.\u00a0 Our goals are:\u00a0 1) To eliminate negative public images and stereotypes of non-Japanese and multi-cultural Japanese; 2) To eliminate discrimination by race, nationality, ethnicity, and national origin; 3) To highlight the benefits of immigration and a multi-cultural society.\u00a0 FRANCA works to achieve these goals through sustainable and effective lobbying, networking and public relations campaigns aimed at educating the public.\u00a0 More about us at www.francajapan.org.<\/p>\n

We wish to bring to your attention a sales campaign launched this month by McDonald’s Japan that we find extremely problematic.<\/p>\n

The “Mr. James” character, representing the “Nippon All Stars” hamburger campaign, features a spectacled Caucasian narrating his love for Japan and Japan’s version of McDonald’s’ hamburgers.\u00a0 Our association finds the following things problematic:<\/p>\n