{"id":4337,"date":"2009-09-06T20:35:17","date_gmt":"2009-09-06T11:35:17","guid":{"rendered":"http:\/\/www.debito.org\/?p=4337"},"modified":"2009-09-07T20:45:25","modified_gmt":"2009-09-07T11:45:25","slug":"quick-letter-to-mcdonalds-usa-contact-us-website-re-mr-james","status":"publish","type":"post","link":"https:\/\/www.debito.org\/?p=4337","title":{"rendered":"Quick letter to McDonald’s USA “Contact us” website re “Mr James” (UPDATED: Compare to Subway Sandwiches’ J-speaking NJ shills)"},"content":{"rendered":"

\"Handbook<\/a>\"\\\"<\/a>\"Foreign<\/a>\"\\\"<\/a>\"\u300c\u30b8\u30e3\u30d1\u30cb\u30fc\u30ba\u30fb\u30aa\u30f3\u30ea\u30fc\u3000\u5c0f\u6a3d\u5165\u6d74\u62d2\u5426\u554f\u984c\u3068\u4eba\u7a2e\u5dee\u5225\u300d\uff08\u660e\u77f3\u66f8\u5e97\uff09\"<\/a>\"JAPANESE<\/a>\"sourstrawberriesavatar\"<\/a>UPDATES ON TWITTER: arudoudebito<\/p>\n

Hi Blog. \u00a0Just sent this out this evening to McDonald’s USA’s “Contact Us” section<\/a> on their website (since McDonald’s Japan is certainly giving the “Mr James” issue short shrift<\/a>). \u00a0FYI. \u00a0Debito<\/p>\n

Hello McDonald’s USA:<\/strong><\/p>\n

You might be interested to read my column in the Japan Times talking about what’s wrong with McDonald’s Japan’s “Mr James” Campaign:
\n<\/strong> http:\/\/search.japantimes.co.jp\/cgi-bin\/fl20090901ad.html <\/strong><\/a><\/p>\n

It has received similar attention in the San Francisco Chronicle:
\n<\/strong> http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/g\/a\/2009\/09\/02\/apop090209.DTL<\/strong><\/a><\/p>\n

TIME Magazine:
\n<\/strong> http:\/\/www.time.com\/time\/world\/article\/0,8599,1918246,00.html<\/strong><\/a><\/p>\n

South China Morning Post (Hong Kong):
\n<\/strong> https:\/\/www.debito.org\/?p=4176<\/strong><\/a><\/p>\n

and McDonald’s Japan CR Director Kawaminami’s rather embarrassing letter defending “Mr James”:
\n<\/strong> https:\/\/www.debito.org\/?p=4243<\/strong><\/a><\/p>\n

Not to mention Facebook’s “I Hate Mr James” page (now at 223 members): <\/strong>http:\/\/www.facebook.com\/group.php?gid=136293508102<\/strong><\/a><\/p>\n

Perhaps it’s time to consider pulling the plug on this campaign before it embarrasses your organization any further? <\/strong><\/p>\n

Thanks for your attention.<\/strong><\/p><\/blockquote>\n

http:\/\/www.mcdonalds.com\/contact\/contact_us.html<\/a><\/p>\n

ENDS<\/p>\n

=================================<\/p>\n

UPDATE: \u00a0Note how Subway Sandwiches handles NJ shills. \u00a0Courtesy of and commentary by Erich:<\/strong><\/p>\n

I spotted this the other day when buying lunch! \u00a0The two foreign characters in this ad by Subway are treated fairly!<\/em><\/p>\n

The girl on the left speaks in katakana, but it is a logical necessity since she is just naming food and saying “set”, which is normally written in katakana anyway. \u00a0The man on the right speaks in proper japanese, using kanji instead of katakana for the word “vegetable”. I think the McDonald’s advertising agency should see this as an example of the right thing to do…<\/em><\/p>\n

\"subwayNJshills2009\"<\/a>
\nhttp:\/\/www.subway.co.jp\/campaign\/index.html<\/a><\/p>\n

http:\/\/www.subway.co.jp\/campaign\/image\/main1.jpg<\/a><\/p>\n

ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"

Hello McDonald’s USA:<\/p>\n

You might be interested to read my column in the Japan Times talking about what’s wrong with McDonald’s Japan’s “Mr James” Campaign. Also articles in SF Chronicle, TIME, SCMP, and more. Perhaps it’s time to consider pulling the plug on this campaign before it embarrasses your organization any further?<\/p>\n

UPDATE: Even Subway Sandwiches lets their NJ character shills speak in proper Japanese. Why not McDonald’s Japan?<\/p>\n

UPDATE 2: McDonald’s USA responded within 24 hours with another “Dear John” letter, the same one sent verbatim to all complainants, stressing the lack of intent to offend and that we should take it up with McD’s Japan. Taraimawashi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,43,47,13],"tags":[],"class_list":["post-4337","post","type-post","status-publish","format-standard","hentry","category-anti-discrimination-templates","category-bad-business-practices","category-food","category-media"],"_links":{"self":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/4337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4337"}],"version-history":[{"count":0,"href":"https:\/\/www.debito.org\/index.php?rest_route=\/wp\/v2\/posts\/4337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debito.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}