Discussion: “Bignose” on Cute “Kobito-zukan” comic characters for kids and NJ control fantasies?
Bignose: …So the three of us were round our friend’s place where she cooked a lovely dinner and then she introduced us to a “must watch” waraibangumi called “Kobito-zukan” こびとづかん. I was very interested because as a father I monitor Japanese kids programs my wife wants to show our child quite closely, avoiding programs that I think are problematical (too cute, squealing, gender stereotypes and having very young performers, especially young girls, performing adult routines…and it’s not only my wife and I that find groups such as AKB48 extremely disturbing and problematic on many, many levels). I always try to balance out any media experiences my child has with Japanese media with alternatives in English, either from the U.S. or the UK, for example. As I watched it, I thought fine, fine, it looks like a decent story, very entertaining. But I wondered, why is this kiddies program so entertaining for adults? Why is it such a hit? My friend’s eye were glowing, and she was clearly getting very excited.
By the second minute I started to find the patronizing tone grating, largely because it reminds me of how I am still sometimes treated by Japanese people dealing with gaijin, you know as if we are some sort of stupid alien pets. Before I go any further, I’d like readers to look at the other pictures from the set of characters for this series: Notice anything?
Bignoses! They all look like that older grumpy University English teacher you had that you didn’t really like and had to put up with, with his strange alien ideas and his attitude problem at not playing the game and being “yasashii,” i.e. entertainment. They even have blackfaced “kokujin” characters with even bigger flatter noses and big lips. Where are the Asian characters? There are none.
As I watched further, more things fell into place. The lovable western looking kobito is lured into a world thinking he’s going to get his nice juicy peach, not knowing in fact that he’s going to be completely controlled as a lovable pet that is going to be patted and taken care of until his part is played… this to me seems all about appealing to the control fantasies of othering gaijin. Controllable kobito lovingly lured into traps by their own stupidity to be cared for and controlled and as entertainment for Japanese.