FRANCA protest letter to McDonald’s USA HQ re “Mr James” Campaign
To McDonald’s USA corporate headquarters:
To Whom It May Concern:
We write to you on behalf of FRANCA, a human rights group concerned with the rights of non-Japanese residents in Japan. Our goals are: 1) To eliminate negative public images and stereotypes of non-Japanese and multi-cultural Japanese; 2) To eliminate discrimination by race, nationality, ethnicity, and national origin; 3) To highlight the benefits of immigration and a multi-cultural society. FRANCA works to achieve these goals through sustainable and effective lobbying, networking and public relations campaigns aimed at educating the public. More about us at www.francajapan.org.
We wish to bring to your attention a sales campaign launched this month by McDonald’s Japan that we find extremely problematic.
The “Mr. James” character, representing the “Nippon All Stars” hamburger campaign, features a spectacled Caucasian narrating his love for Japan and Japan’s version of McDonald’s’ hamburgers. Our association finds the following things problematic: