DPJ changes its slogan from “Kokumin” to “Anata…”
I watched the LDP and the DPJ’s respective political advertisements on NHK yesterday, and had quite a surprise:
Well, two actually. First was I thought the LDP’s was better (the DPJ’s, despite the catchy song, was too corny). But never mind. I don’t think it’s going to make a huge difference, what with recent polls forecasting DPJ landslide victories.
The bigger surprise was the DPJ’s slogan in the TV spot. Their campaign slogan has been “kokumin no seikatsu ga daiichi” (the citizens’ livelihoods are the most important thing). It says as such on their Manifesto and their website.
However, in the TV spot (and on the back of the Manifesto) it was “ANATA no seikatsu ga daiichi” (your livelihoods are the most important thing).
For reasons I can’t elaborate upon at this juncture, I have been giving a lot of feedback and input to DPJ Hokkaido in recent months. One of my recommendations has been to remove the “kokumin” in favor of “shimin” or “juumin”, so that NJ are not excluded. But “anata” will do just as well. I’d like to believe my suggestions some impact.